Shares in United Airlines' parent company have dropped after footage of a screaming passenger being dragged off an overbooked plane went viral.
Stock in United Continental Holdings dropped by more than 4% at one point on Tuesday, and at one point nearly $1bn (£800m) was wiped off its value.
Its CEO defended employees' conduct and said the passenger had been "disruptive and belligerent".
But the company has come under intense criticism online.
Outraged customers have threatened in droves to stop flying with United and the CEO's response to the incident has been pilloried.
Share prices recovered slightly later in the day, but were still below opening prices.
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