Thursday, 31 July 2014

How successful ads are prepared. It's in the copy writing .... a humour

Hassan and Habib are beggars who beg in different areas of Toronto .
Habib begs just as long as Hassan but only collects $2 or $3 a day.
Hassan brings home suitcases FULL of $20 bills, drives a Mercedes and lives in a mortgage-free house.
Habib said to Hassan, 'I beg just as long and hard as you do and I can't understand how you manage to bring home suitcases full of money every day?'
Hassan said, 'Take a look at your sign, what does it say?'
Habib's sign read; 'I have no work, a wife and 6 children to support'.
Hassan said, 'No wonder you get so little.'
Habib asked... 'So what does your sign say?'
Hassan showed Habib his sign....
It read: 'I only need another $20 to move back to Pakistan !'

Are you a winner?

Monday, 21 July 2014

Be mindful of the big boys!

Did you know, only a handful of companies produce and distribute the many products we buy.

For example - the Pepsi/Revive people, brought us Wonda Coffee....

The Nescafe people, also own Kiehl's and Garnier.

We now hear the giant international coffee brands are very worried about the new local brands (Ali Cafe/ Ah Huat / Chek Hup / Kopiko) eating into their market share and are trying all ways to hamper the smaller players.

So be mindful of the big boys!

Read more here.

Wednesday, 16 July 2014

Being innovative in negotiation

A father left 17 camels as asset for his 3 sons. When the father passed away, his sons opened up the will which stated that the eldest son should get 1/2, the middle son to get 1/3 and the youngest son to get 1/9. The sons started to fight with each other since it was not possible to divide 17 by 2, 3 or 9.

So, they decided to go to a wise man. The wise man listened carefully. After giving this a thought, he brought 1 of his own camel and added the same to the 17 which increased the total to 18 camels. With that, he gave 9 camels to the eldest son, 6 camels to the middle son and 2 camels to the youngest son. Now, add this up: 9+6+2=17. This leaves 1 camel, which the wise man took back. All the 3 sons were happy and the wise man also got back his camel.

 The moral of the story: The attitude of negotiation and problem solving is to find the 18th camel, ie the common ground. Once a person is able to find the common ground, the issue is resolved. It is difficult at times. However, to reach a solution, the first is to believe that there is a solution. If we think that there is no solution, we won't be able to reach any solution.